By optimizing four components of the pick & place machine, the moving mass was reduced by 29.8 kg. The components were optimized for three different manufacturing processes in order to generate an ideal relationship between cost and performance.  Eleven components were combined into four parts. This improves the assembly effort and handling. Two linear guides and 25 screws were saved. Fatigue strength and manufacturability are fully assured. Due to the reduced moving mass, 52% less energy is required to perform the movements.  The result is either 34% faster production or 52% reduced energy costs. 1270€ of energy costs are saved per year per machine.